Vodafone Gets Personal With Mobile Web Campaign

One of the newer members of the WiMax forum, Vodafone, has recently released a few ads for its newest campaign, which focuses on mobile broadband. While they are pushing 3G technology (which is far more prevalent in Europe than in the Americas), all points of their campaign can be applied to the future of WiMax - as it will hopefully take off with Mobile Broadband in the public eye.

The add, "Time theft", features a man who literally cannot escape the office. Trying to meet French actress Caroline Ducey for coffee, he continues to find himself back in the office, frustrated. As he finally snaps, Judi Dench's voice begs,

Don't let work steal all the good bits of your day. Make work work around you instead. With mobile broadband and email, get all those good bits back.

Vodafone's doing their part to educate the public about the emerging technologies available - mobile broadband is catching up to fixed broadband. This ad is a refreshing reminder that this technology is being developed for an important reason - to give the user more control over their work environment, which saves time for what's most important.