Wednesday, August 22, 2007

Survey shows more time spent on Internet than watching Television

According to an IBM survey, the time we spend on the Internet is beginning to outweight the time spent watching TV.

Although interesting, the facts aren't necessarily true - IBM conducted the study online, surveying 885 Web users in the US. IBM found that:
19 percent of respondents said they were spending six hours or more on personal Internet use, versus 9 percent who said they spent that kind of time watching TV. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet use.
This is promising activity - instead of passively sitting on the couch and watching Television, more Americans are actively surfing the Web. Reading, learning and interacting with rich, Web 2.0 content and applications must stimulate the mind more than munching on potato chips in front of the TV. Although, some of this time spent is probably at YouTube - which is probably no better than the old fashioned boob tube.

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