Mobile Social Networking To Be Next Trend?

With the Mobile Web beginning to grab hold in this country, the arguably hottest trend of Web 2.0, Social Networking, is beginning to cross over. To the right is Facebook's mobile platform.

Among other Mobile Social Networks is MocoSpace. According to VentureBeat, MocoSpace has raised $3 million for their mobile Social Network. This network allows you to locate friends in your area and socialize with them - send photos, and chat. They claim to have nearly a million users.

Another Mobile Social Network, BluePulse, raised $6 million this past week. They claim to get over 100 million monthly page views. More information can be found at the BluePulse Homepage.

Sprite, the second largest brand belonging to Coca-Cola, is launching it's own Mobile Social Network, called Sprite Yard. This network is going to combine photo sharing, message boards, planners and other downloads made available for most cell phones. Another article claims that the Sprite Yard has "measurement metrics built in so Coca-Cola can track, in real-time, which features consumers are using most to the direct impact on beverage sales. It enables Coca-Cola to react very quickly to what their market wants."

I have a feeling people will be more likely to sign on with the big social networks - MySpace and Facebook - before they try out a new one, especially one whose aims are to sell soda more efficiently. I have a feeling that users will generally give MySpace and Facebook more leeway when it comes to features and interface. This will give the giants enough time to adapt and retain the majority of users.